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Profile

User experience leader with 12 years of experience scaling design for global eCommerce and enterprise teams. Directed UX operations across 15 product teams, managing 30+ direct reports including designers, managers, and design operations specialists. Led global design system rollouts, embedded Agile with 300+ employees, and drove measurable gains in engagement, conversion, and delivery speed across web, app, and mobile platforms.

Work Experience

04/2021 - Present

Home depot
Senior UX MANAGER

  • Built and led Design, Research, and Ops teams to deliver mobile, app, and desktop experiences supporting
    $140B in annual revenue growth.

  • Increased customer engagement and digital conversion rates within six months by redesigning B2C
    Consumer and B2B Pro experiences across key eCommerce platforms.

  • Scaled Agile UX practices across 300+ employees within 12 months, improving design velocity, collaboration,
    and time-to-market for cross-functional initiatives.

  • Launched a federated design system model in under one year, reducing redundant work by 30% and
    improving consistency across 50+ digital properties.

  • Embedded data-driven UX strategies into product development cycles, boosting customer satisfaction and accelerating decision making within two quarters.

06/2019 - 04/2021

Kibo Commerce
Senior UX Manager

  • Led UX, Research, and Content teams to deliver eCommerce personalization that drove $6.9M in new revenue for Office Depot within four months.

  • Aligned design, research, and engineering teams around customer centric UX strategy, boosting revenue per session across consumer and business sites.

  • Applied real time personalization to optimize Product.

  • Detail Pages, increasing session depth, conversion rates, and satisfaction scores within two quarters.

09/2017-06/2019

PHUNWARE, INC.
UX Manager

  • Managed a multidisciplinary UX/UI team to define, build, and validate mobile and SaaS products, supporting 40% YoY revenue growth as Phunware expanded platform capabilities.

  • Led UX research efforts across the full product lifecycle, ensuring user insights directly informed design decisions for enterprise clients in healthcare, real estate, and media.

  • Spearheaded the integration of design-led thinking into product development, improving design quality and user satisfaction metrics within two quarters.

07/2014-09/2017

MItRATECH
senior ux/ui designer

  • Championed the adoption of Design Thinking, Lean UX, and Agile methodologies, contributing to a collaborative culture that supported 25% revenue growth and 39% annual recurring revenue gains during company expansion.

  • Developed and maintained scalable design systems across multiple product lines, enhancing consistency and improving design efficiency during a period of rapid portfolio growth, including the Lawtrac acquisition.

Education

Associate of Applied Science in Web and Interactive Design

Austin Community College 4.0 GPA  

Associate of Applied Science in Graphic Design

Austin Community College • 4.0 GPA

B.M. - Business Emphasis

Belmont University • 3.74 GPA

Certifications

ARTIFICIAL INTELLIGENCE MICRO-CERTIFICATION (AIC)

PRODUCT SCHOOL  03/2025

HOW TO WIN STAKEHOLDERS & INFLUENCE DECISIONS PROGRAM

JARED SPOOL   08/2024

CERTIFIED SCRUM PRODUCT OWNER

SCRUM ALLIANCE  08/2014

Awards & SCHOLARSHIPS

BEST SESSION RUNNER-UP

PRODUCT CAMP AUSTIN

Skills & Expertise

Adobe Analytics, Business Analysis, Confluence, Design Leadership, Figma/ FigJam, JIRA, Microsoft Teams, Miro,
Quantum Metrics, Research, Slack, Stakeholder Management, Trello, UserTesting, UX Strategy

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